Morgan Rae

Luxury Portfolio & Corporate Engineering

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The Challenge

  • Display high-resolution residential portfolios without compromising mobile performance
  • Create a structured hierarchy for diverse service offerings (Residential vs. Commercial)
  • Maintain a minimalist, luxury aesthetic while ensuring accessible navigation

Our Solution

  • Engineered a bespoke WordPress theme with a focus on "lazy-loading" and asset optimization for heavy imagery
  • Implemented custom post types to manage a complex project archive with granular categorization
  • Developed a responsive UI that mirrors the precision and craftsmanship of the client’s physical builds

The Outcome

  • Launched a performant, visually-driven platform that effectively communicates "Prime Residential" authority
  • Significant improvement in site speed and Core Web Vitals compared to legacy performance expectations
  • A scalable content foundation that allows the internal team to manage multi-million pound project updates easily